If you’re selling a home in Toronto — especially in hot neighbourhoods like Leslieville, Riverdale, East York or Roncesvalles — you’ve probably noticed something: some homes fly off the market for jaw-dropping prices, while others… don’t.
Sure, location matters. So does the listing & pricing strategy. But if you’ve been scrolling MLS late at night (don’t worry, we all do it), you’ve also seen the difference between a listing that stops you in your tracks and one that looks like the agent took pics with their iPhone after the kids made their bed finally.
That difference? Full-service staging & sensational marketing included of course! It’s the not-so-secret-weapon the top-selling Toronto Realtors use. Pair that with a strategic listing plan for the client, a calm demeanour, plenteous sales experience & negotiating weaponry and there’s no wonder their listings sell. And no I’m not going to suggest a $10,000-$15,000 staging plan and then get you to pay for it up front. When you work with me to sell your home, I pay for the staging and everything else to make your property look like it belongs in House and Home Magazine.
Why Staging Isn’t Optional in Toronto
Buyers shop with their eyes first. When the presentation is perfect – and I mean, staging, photography, lighting, the smell of the clean level-perfect – they fall in love before they run the numbers. If your home doesn’t wow online, you won’t get the foot traffic, and if you don’t get the foot traffic, you won’t get the offers.
Top-selling Toronto East-End Realtors understand this. Staging isn’t about throwing a pretty pillow on the couch — it’s about creating a vision buyers can step into. When I sell a house in Leslieville it has a different vibe and esthetic than, for example, in East York. I identify from years of selling experience who the prospective buyer will be and our entire listing plan is tailored to attract that person/couple/family. Staging helps buyers see themselves living there before they even walk through the door.
And the best part? Staging is almost a guarantee that you will get top dollar. Homes that are staged in Toronto consistently sell faster and for more. Every. Single. Time.
Marketing That Puts Your Home Everywhere Buyers Are
Staging is step one, but it’s useless without a marketing strategy that makes your house listing unmissable.
This isn’t just sticking a “For Sale” sign in the lawn and hoping for the best. Full-service marketing with me looks like:
- Professional photography by arguably the best real estate photographers in the city – who make your home shine online and in print.
- Professional video tours and catchy reels buyers can binge between Netflix episodes.
- Professionally-shot, edited & acted lifestyle real estate film that put me on the map for getting Toronto seen and sold – to get people talking and sharing by the thousands (and sometimes 10’s of thousands) on social media
- Clever custom campaign tailored to your target buyer (think gelato cart outside the open house or a by-invite-only wine & cheese preview)
- Paid social campaigns targeted to the exact buyers looking in your neighbourhood.
- International syndication to get in front of motivated buyers even outside of Ontario …instantly.
If your Toronto Realtor is charging a full commission fee and isn’t doing all of that — and paying for it — you may want to reevaluate the value proposition.
Leslieville & East York: Why a Neighbourhood Expert Matters
Every neighbourhood has its own personality, and so do its buyers. Leslieville attracts young professional couples & dog-owners. East York attracts young families who want more space without losing city vibes. Riverdale attracts those with a bit more money and are all about parks, top rated TDSB school districts and tree-lined streets.
Top-selling Toronto Realtors (hi, that’s me) don’t just know the comps — we know the buyers. That means we stage and market differently in each pocket to match what buyers in that area care about most. And when you combine neighbourhood expertise with full-service staging and marketing? That’s when the magic happens.
The Bottom Line
If you’re selling your home in Leslieville, Riverdale, East York, or hey, in any key neighbourhood between High Park and the Beach, you want more than a Realtor. You want a full-service partner who handles everything — from sweat labour in the form of painting the playhouse to luxe staging and photography, AAA+ marketing, to negotiating the best possible price.
Because the truth is, homes don’t just “sell themselves” anymore. The top-selling Toronto Realtors — the ones consistently breaking neighbourhood sale records — are the ones making your home look like it belongs on the cover of a design magazine, then putting it in front of every single qualified buyer.
That’s what I do. That’s why my listings move. And that’s why, when you’re ready to sell, you should call me before you even Google “stagers near me.”