Selling your home in Toronto? There’s a lot to think about — timing, pricing, staging, marketing, negotiating… and that’s before we even get to the paperwork. Whether this is your first sale or your fifth, questions are normal. The market is constantly shifting, and no two listings are the same.

These are some of the real questions I get asked by sellers. Let’s break them down:


A – In Toronto, the standard real estate commission is 5% of the sale price, plus HST—split between the listing and buyer agents. This amount is paid on closing and only when your home successfully sells.

Now, here’s where it gets a bit more tailored: I offer three service levels—**Base, Premium, and Concierge**—depending on your property type, price point, and marketing needs. Every listing gets high-level strategy and pro-level marketing, but if your home would benefit from upgraded staging, custom lifestyle films, or enhanced pre-market prep, I’ve got options that go far beyond the basics.

The best way to find out what makes sense for your home? Let’s talk. I’ll walk you through what each tier includes, and we’ll find the approach that gets you the best result—and the most in your pocket.

A – You can — just like you could cut your own hair or do your own root canal. But in this market, strategy and exposure matter. A DIY listing often means lower visibility, missed buyers, and legal risk. And guess what? Most FSBO sellers end up hiring a pro anyway—after losing time (and money).

A – Thank you! I love hearing that—because they’re truly my favourite kind of marketing. But no, I don’t do a lifestyle film for every listing. These cinematic pieces are reserved for listings where it makes strategic sense—where the architecture, design, vibe, or target buyer calls for a story-driven approach that brings the home to life.

What makes them different? They’re not just walk-throughs with slow-mo pans and royalty-free jazz. I spent years as a documentary producer for Discovery Channel, so I approach every shoot like a short film: with narrative, energy, personality, and intent. We showcase how someone could *live* in your space—not just how many square feet it has.

These films drive traffic, spark emotion, and elevate your listing to a level that generic MLS photos just can’t touch.

Want to see what I mean? Watch here.

A – It costs me. Not you. It’s included in my concierge level commission, because marketing isn’t optional—it’s essential. (Some exceptions apply based on price point or listing type, but we’ll chat.)

A – It depends on your timeline, budget, and market segment. If you’re selling something hot and buying something slow, sell first. If you’ve got something specific in mind to buy and can handle the risk, buy first. I’ll help you game plan both ways.

A – Because I’m not marketing to bus stops—I’m marketing to buyers online, where they actually are. My business is built on referrals, reputation, and results—not postcards and headshots from when I started.

A – If it’s in the city—or close—I probably will. If it’s outside my zone of expertise, I’ll connect you with someone amazing who knows your local market cold. No ego. Just honesty.

A – CMA = Comparative Market Analysis. It’s not just “Zillow says.” It’s a detailed review of recent sales, market trends, listing performance, and buyer behaviour in your neighbourhood. It helps us price your home *strategically,* not wishfully.

A – Yes. Staged homes sell faster and for more money. Period. I cover the cost of a consult with my go-to staging pro—and in many cases, include staging as part of my listing package. It’s not fluff. It’s ROI.

A – Nope. In 2025, buyers are sharp—and they know when something’s overpriced. If you list too high, you miss your window of buzz, and your best-case scenario becomes a price cut. Price it right, get real interest, and let the offers drive the price up, not down.